A Word from Our President

The objectives of our program are twofold: First, we teach the technique and art of photography by ensuring that our students master the "tools of the trade". Then, we fine tune the student's ability to see light, form and composition in order to successfully finish the image in a timely, professional and esthetically pleasing manner.

Most importantly, our program is designed to put each assignment into the context of the professional business of photography; i.e., the marketing, financial, and management of operating and participating in a successful professional imaging business.

A high level of commitment, motivation, focus and hard work are the key elements of a student's success in the Hallmark program.

Our success is measured by the success of our students; students who apply themselves and who share these goals will be exceptionally well prepared for entry into the photographic marketplace.

To give our students the "edge" they need in today's highly competitive business climate, we continue to expand and update our photographic and digital equipment inventory annually. Our faculty of seasoned instructors, selected meticulously from successful working professionals, is highly committed to the instructional needs of each class. As President, I am personally involved in the development of the curriculum, instruction, and day-to-day activities. Faculty, staff and students together form a strong bond that endures into a student's alumni years.

The love and enthusiasm that I developed when I was a student here at Hallmark have grown in depth and scope as I practiced our trade as a professional photographer.

Now, as President of the Institute, I invite you to join me, along with nearly three thousand other successful graduates, in sharing our dedication to photography as a career.

George J. Rosa III